What is Customer Relationship Management? Capgemini views Customer Relationship Management (CRM) as an integrated approach to identifying, acquiring, and retaining customers.
Thought Leadership
Inbound Customer Marketing Research Report
Capgemini and Epiphany have conducted research in the UK and Ireland into the usage, benefits and potential of inbound customer marketing.
Read moreIt’s about companies effectively managing and coordinating customer interactions across multiple channels, departments, lines of business and geographies, to maximise the value of every single customer interaction. More importantly, CRM, when operated efficiently and effectively, contributes directly to a company’s bottom line.
Optimising CRM Investments
The end goal of any customer relationship management investment should be steady, predictable increases in top level measures - such as free cash flow and earnings per share. Yet most companies have a difficult time achieving these goals. Perhaps the most significant reason is that companies quantify the value of CRM investments primarily in terms of productivity enhancements.
Capgemini’s collaborative CRM solutions are focused on top-line improvements, profitable revenue growth, improved customer experiences in addition to increased productivity and responsiveness.
Collaborating for Success
Capgemini has been a recognised global leader in Customer Relationship Management services and solutions for more than a decade. We have been a pioneer in successfully developing and implementing CRM solutions across multiple industries and geographies.
However, clients want more than a solution - they want a true partner. They want someone with strong industry experience and a network of partners, offering order-of-magnitude benefits.
Capgemini maintains strong global alliances that include Cisco Systems, HP, IBM, Intel, Microsoft, Oracle, Siebel, SAP, and Sun Microsystems, as well as CRM alliances with Genesys, SAS, and Teradata. These collaborative efforts provide years of experience and knowledge that can deliver measurably faster, better, more sustainable results from CRM investments.