World Retail Banking Report 2004
Capgemini and the European Financial Management & Marketing Association have joined forces to conduct an annual in-depth study of the variables governing global retail banking.
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2004-04-26 7:27 PM
This report is the result of eight months of research covering eleven countries and seventy-three banks. It included in-depth desk research, more than thirty personal interviews, and three workshops with industry experts. Eleven separate national teams conducted the research in their respective countries, and a core team synthesised their extensive outputto highlight the key findings and create the international pricing index.
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