Our Advertising Campaign

Welcome to the Collaborative Business Experience

What do you do when you have something that is special, indeed, something experience has proven to be special?

That is the position Capgemini was in as we assessed the recent tumultuous period in global business. With success after success, we knew we had a strong services model on which to build our approach to business for many years to come. The result: the Collaborative Business Experience. And to both celebrate and launch this new phase of our long and proud history, Capgemini developed a campaign - part advertising, part transformation initiative - that captures the soul of our current and future direction.

To us, behind every success lies a “Collaborative Business Experience,” the experience of genuine cooperation. To personify this philosophy, we turn not to the stars of the sports world or Hollywood or music, but to the personalities who operate behind the scenes but nonetheless have been indispensable to the success of the people with whom they have worked for many years. We see these relationships as being very similar to the ones we have with our own clients—our clients are the champions, and Capgemini helps to keep them at the top.

Darren Cahill, Andre Agassi’s tennis coach, has helped turn a champion into a universal legend. Beginning in 2001 when Agassi already had eight Grand Slam victories in 18 years on the court, the tennis star and his new coach forged a new championship career for Agassi at the top at an age when many pros are retired.

Tony Visconti, David Bowie’s sound engineer and producer, has helped create a musical signature recognized the world over. The pair met over 30 years ago when they both were 20 and Visconti has since produced many of Bowie’s most admired albums, from Space Oddity (1969) to Heathen (2002).

Ralph Vicinanza, Stephen King’s international publishing adviser, has been supporting the worldwide best-selling fantasy writer for 25 years. His contribution to Stephen King’s success led to the development of innovative projects, such as The Green Mile, a modern-day serial story published in paperback installments and Riding the Bullet, a fiction published on the Internet.

Filmed during relaxed moments - when the intensity of their work gives way to some quiet time from which they draw the energy needed to do their jobs effectively - Cahill, Visconti and Vicinanza give free rein to their thoughts and share the essence of the special collaborative relationships they have with these worldwide icons.

These three powerhouses symbolize what Capgemini calls the Collaborative Business Experience.

TV Commercial

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Print Visuals

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Behind the Scenes

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